Business Roundtable 2012
This promises to be yet another lively debate on a plethora of topical issues:
- Gatekeepers of innovation: are nutra R&D and marketing departments aligned? A raft of me-too products and a lack of NPD: is the nutra industry already generic?
- Health claims, what's the point? Should the nutra industry embrace 'additive anarchy' and let the consumer decide what's good for them?
- Is the functional food ingredient model a sustainable business enterprise? Pharma and nutra on a collision course; when will the two worlds collide?
More details will be announced shortly . . .
Business Roundtable 2011
Can Consumer Product Companies Remain
Neutral About NutraHealth?
An Exclusive Roundtable
In proud association with Vitafoods Europe and NBTA 2011. |
Date:
11th May, 2011
Time:
10:30am–12:00pm (inc. Q&A)
Networking:
12:00pm – 12:45pm
(with refreshments)
Location:
Vitafoods (Geneva Palexpo), Room E (first floor), accessible through entrance door E4. |
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Exclusive Roundtable Networking Break Sponsor

Topics included
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What is the future for weight management products to stop the globally escalating obesity and overweight rates? Will new ingredients (natural high intensity sweeteners, fibres that give creamy taste to reduced fat food and induce satiety) marketed to consumers be the answer or is it “behind the scene” product reformulation?
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How to make healthy food taste great? Low sugar, low fat, low salt products are often perceived as under-delivering on taste, yet they are healthier. What can manufacturers do to overcome this perception?

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Is segmented nutrition the future of nutraceuticals? Nutrition for different demographics - how do we reach consumers with lower income and education levels? How to market when targeting challenged groups of consumers such as diabetics and people with deficiencies?
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How to select innovation directions when launching new products? How to make commercial sense out of new product launches and achieve commercial sustainability?
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How to support the movement from treatment to prevention? Should more be expected from the government bodies to promote healthy nutrition?
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How to demonstrate efficacy of new products/ingredients without health claims?
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How to define health with food products?
Format/Structure:
Moderated by Euromonitor International, the top table will be populated by senior executives from prominent
consumer product, retail and food research companies. There will be a maximum 35-40 senior attendees in the
audience, comprising mid-large consumer product companies, retailers and nutraceutical and functional food
and drink ingredient companies to add a different perspective to the top table. All roundtable participants will
be present at the NBT Awards later in the evening. Attendance at the roundtable is by
invitation only and is exclusive to senior level executives. The roundtable will be filmed and the content
packaged up for online delivery.
Top Table included:
- Werner Klaffke, Director Global Nutrition and Vitality Platform, Unilever
- Dr Paul Berryman, Chief Executive, Leatherhead Food Research
- Dr Henglong Hu, Director Nutrition Sciences, GSK Nutritional Healthcare Futures
- Sri Kameswaran, Global Head of Research & Development, Tata Global Beverages
- Dr Michele Kellerhals, Research & Innovation Director, Functional Ingredients, Coca-Cola European Union Group
- Dr Claire Hughes, Company Nutritionist, Marks & Spencer
- Ewa Hudson, Head of Health and Wellness Research, Euromonitor International (moderator)
Watch the Roundtable 2011
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